The Facebook Effect  (English, Paperback, Kirkpatrick David)

The Facebook Effect is a detailed report on the growth of Facebook. Today, Facebook is considered to be the most impactful phenomena in the 21st century and is the most popular social media forum.

Summary of the Book

This book gives readers an analysis of Facebook’s growth from the time of its start. The social networking site turned out to be a social revolution from being just a publishing platform. The author, David Kirkpatrick, has explored various aspects of the company’s history, from its origin to its current global reach. He talks about how Facebook was started in a college dorm by two 19 year olds with the intention of just having some fun. It soon went on to be one of the most influential companies on a worldwide scale. The role of Mark Zuckerberg in taking the company to great heights is highlighted. The author was privileged enough to get information from Mark Zuckerberg and some of his top employees and highlights some very interesting facts about how Mark and his colleagues built Facebook.

About David Kirkpatrick

David Kirkpatrick is a technology journalist, author and organizer of conferences on technology. He is the author of The Facebook Effect: The Inside Story of the Company that is Connecting the World. He was formerly the Senior Editor of Internet and Technology at Fortune magazine.