Failing to Succeed - The Story of India’s First E-Commerce Company  (English, Hardcover, Vaitheeswaran Vijay V.)

This is a great book to read because it is written by a gentleman online business owner who attempted to run his online business while not forgetting the basic cardinal rules of a so called business. Reading this book page by page was a lovely experience and the way it has been written turning the next page was an activity for which I was eager. Indiaplaza was really a pioneer and a courageous one to start E-Commerce in real in India when no one even imagined about it. A must read for every i...

I just finished reading this book and I loved it. The story about Mr. Vaitheeswaran's entrepreneurial journey is filled with struggles/pains endured and illuminated by the character of the author in tough times. many lessons to learn - one can start late and not have an elite education to start-up; and how to grow a company on limited funding. A very quick read but a lot to reflect upon.

Excellent book and must read for any Entrepreneur. I am not a regular reader but this book made me sit and complete it in a very few days time.
Could correlate a lot of the points to some real life problem personally faced and help to identify the root cause the issues.
Suggest anyone in the operations of eCommerce to also read this book.