Clearly explained account of how our information is collected, exchanged and utilised by different sources online. Pariser talks about how too much customization lands you in a bubble and keeps you from 'other', necessary views and news. The style is simple and direct, although it does assume you have a degree of knowledge about the Internet and its structure. Pariser is right in insisting we all be aware of the dispersion of our information. But he tends to be a bit alarmist at times. All ...
I have never...ever...ever come across any Research oriented book that is so gripping... This is the best book I have ever consumed in a straight 8 hour marathon read.. twice... This book is a must read for all people who think that "Internet has brought us closer than ever before". This is a book for people like myself who love the Internet for what it really is " A new world, a free world...where your identity in the real world gets left behind" We must save that Internet for which many ha...