The Franchising Handbook: The Complete Guide to Choosing a Franchise 01 Edition  (English, Paperback, Iain Murray)

Franchising is big business. Annually the UK franchising industry is worth over £9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow.

The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisers. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.

About The Author
Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.

Table of Contents

• Nothing succeeds like franchising success
• The ins and outs, the pros and cons
• Any questions
• Searching for the perfect partner
• Don’t shoot the wrong beast
• Getting closer and getting help
• Signing on the dotted line
• Winning over the bank
• Ladies first
• A Little marriage guidance