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Fundamental notes of Digital Marketing - Digital Marketing By Tushar Vishwakarma

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Fundamental notes of Digital Marketing - Digital Marketing By Tushar Vishwakarma (Paperback, Tushar Vishwakarma)

9 Ratings & 4 Reviews

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₹499

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Author

Tushar Vishwakarma

Highlights

Binding: Paperback
Genre: Educational, Marketing
ISBN: 9789355669759, 9789355669
Edition: First, 2022
Pages: 228

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Publication Year

2022 November

Table of Contents

1. Introduction a. Connect with customers online b. What is Online Marketing? 2. Digital Marketing Strategy a. The importance of defining strategies b. Building a business strategy c. Building a brand strategy 3. Exploring Digital Marketing a. Components of Digital Marketing b. The Digital Marketing Landscape c. The Marketing Funnel d. The buyer journey 4. Starting with your website a. What makes a website effective? b. Choosing a domain name c. Selecting a design and developer d. Building a website yourself e. Making your website convert f. Creating engaging web copy g. Choosing responsive design 5. Foundation of Analytics a. Introduction to measuring data b. How online analytics work c. Tracking your campaigns d. Using goal tracking e. Looking at a conversion funnel f. Defining your KPI’s g. A look at the attribution model 6. Search Engine Optimization a. How SEO Works b. Essential Optimization Techniques c. Configuring Google Search Console d. Conducting Keyword Research e. Conducting a quick site audit f. Crafting a content strategy g. Leveraging a local SEO h. Choosing to hire a professional 7. Search and Display marketing a. Introducing to search and display b. Signup for an AdWords account c. Understanding the AdWords structure d. Launching Text search ads e. Launching display search ads f. Deciding on your budget g. A look at your reporting h. Generating Reports 8. Social Media Marketing a. Building a social media marketing plan b. Who’s using social media? c. Marketing with Facebook d. Marketing with Twitter e. Marketing with Linkedin f. Marketing with Pinterest 9. Video Marketing a. The impact of video marketing b. Getting started with video marketing c. Creating compelling content d. Promoting videos on YouTube 10. Email Marketing a. Understanding email marketing b. Creating an email marketing plan c. Tools to launch successful campaigns d. Measuring the success of email 11. Content Marketing a. What is Content Marketing b. Creating a content planning model 12. Mobile Marketing a. The mobile marketing landscape b. Mobile applications 13. Expanding your digital marketing skills a. Running A/B marketing tests 14. Influencer Marketing a. Introduction to Influencer Marketing b. Finding and engaging influencers 15. Conclusion

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Ratings & Reviews

★

9 Ratings &

4 Reviews

5★
4★
3★
2★
1★

Fabulous!

It's a great book for someone who is just getting started in digital marketing, or for someone who wants to brush up on the basics.
Just go for it 👍

Lakshya Khandelwal

Certified Buyer, Jaipur

Nov, 2022

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Terrific

This book has all the things when you are struggling with digital marketing. Notes are written in well planned manner, very easy to understand and relate. You must give this book a try.

Neha Rani

Certified Buyer, Bangalore Urban

Nov, 2022

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Excellent

One of the best books on digital marketing...go for it......

Flipkart Customer

Certified Buyer, Hyderabad

Aug, 2023

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