Fundamentals of Business 1st  Edition
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Fundamentals of Business 1st Edition (English, Paperback, Madura Jeff)

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Fundamentals of Business 1st Edition  (English, Paperback, Madura Jeff)

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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Cengage Learning India
  • Genre: Business & Economics
  • ISBN: 9788131504222, 8131504220
  • Edition: 1st Edition, 2008
  • Pages: 692
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  • Description
    "This exciting, all new edition of Introduction to Business, 4e introduces students to core business concepts and how they center around a companys business plan. This texts applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork,Technology, and Communication.

    Key Feature
    • Focus on Decision-Making and BusinessPlans
    • Every chapter introduces a specific firm that must make specific decisions pertaining to topics covered in the chapter.
    • includes coverage on hot new business topics such as e-commerce;entrepreneurship in establishing and continuing a business and much more
    • At the end of each chapter, the In-Text Study Guide serves as a study guide

    Table of Contents
    Part I: Business Environment
      1. Planning a Business.
      2. Business Ethics and Social Responsibility
      3. Assessing Economic Conditions
      4. Assessing Global Conditions
    Part II: Business Environment
      5. Selecting a Form of Business Ownership
      6. Entrepreneurship and Business Planning
    Part III: Management
      7. Managing Effectively
      8. Organizational Structure.
      9. Improving Productivity and Quality
    Part IV: Managing Employees
      10. Motivating Employees.
      11. Hiring, Training, and Evaluating Employees
    Part V: Marketing
      12. Creating and Pricing Products
      13. Distributing Products
      14. Promoting Products
    Part VI: Financial Management
      15. Accounting and Financial Analysis
      16. Financing and Managing Risk
      17. Expanding the Business
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    Specifications
    Imprint
    • Cengage Learning India
    Publication Year
    • 2008
    Manufacturing, Packaging and Import Info
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