"This exciting, all new edition of Introduction to Business, 4e introduces students to core business concepts and how they center around a companys business plan. This texts applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork,Technology, and Communication.
Key Feature
Focus on Decision-Making and BusinessPlans
Every chapter introduces a specific firm that must make specific decisions pertaining to topics covered in the chapter.
includes coverage on hot new business topics such as e-commerce;entrepreneurship in establishing and continuing a business and much more
At the end of each chapter, the In-Text Study Guide serves as a study guide
Table of Contents Part I: Business Environment
1. Planning a Business. 2. Business Ethics and Social Responsibility 3. Assessing Economic Conditions 4. Assessing Global Conditions
Part II: Business Environment
5. Selecting a Form of Business Ownership 6. Entrepreneurship and Business Planning