Fundamentals of Business 1st Edition  (English, Paperback, Madura Jeff)

"This exciting, all new edition of Introduction to Business, 4e introduces students to core business concepts and how they center around a companys business plan. This texts applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork,Technology, and Communication.

Key Feature

• Focus on Decision-Making and BusinessPlans
• Every chapter introduces a specific firm that must make specific decisions pertaining to topics covered in the chapter.
• includes coverage on hot new business topics such as e-commerce;entrepreneurship in establishing and continuing a business and much more
• At the end of each chapter, the In-Text Study Guide serves as a study guide

Table of Contents
Part I: Business Environment

1. Planning a Business.
2. Business Ethics and Social Responsibility
3. Assessing Economic Conditions
4. Assessing Global Conditions

Part II: Business Environment

5. Selecting a Form of Business Ownership
6. Entrepreneurship and Business Planning

Part III: Management

7. Managing Effectively
8. Organizational Structure.
9. Improving Productivity and Quality

Part IV: Managing Employees

10. Motivating Employees.
11. Hiring, Training, and Evaluating Employees

Part V: Marketing

12. Creating and Pricing Products
13. Distributing Products
14. Promoting Products

Part VI: Financial Management

15. Accounting and Financial Analysis
16. Financing and Managing Risk
17. Expanding the Business