Become a Seller

Cart

Fundamentals of E-Commerce - Revised First Edition Textbook for All Indian Universities (B.Com, BBA, BCA, and Other Examinations) - Aligned with CBCS & NEP curriculum

Home

Books

Arambagh Book House [ABH Books]. Kolkata- 700 009 Books

Fundamentals of E-Commerce - Revised First Edition Textbook for All Indian Universities (B.Com, BBA, BCA, and Other Examinations) - Aligned with CBCS & NEP curriculum (Paperback, Dr. Subhabrata De)

4.3

17 Ratings & 0 Reviews

Special price

₹215

₹279

22% off

Available offers

Special PriceGet extra 20% off

T&C

Bank Offer5% cashback on Axis Bank Flipkart Debit Card up to ₹750

T&C

Bank Offer5% cashback on Flipkart SBI Credit Card upto ₹4,000 per calendar quarter

T&C

Bank OfferFlat ₹50 off on Flipkart Bajaj Finserv Insta EMI Card. Min Booking Amount: ₹2,500

T&C

Delivery

Check

Enter pincode

Delivery by22 Dec, Monday

if ordered before 2:59 AM

View Details

Author

Dr. Subhabrata De

Highlights

Binding: Paperback
Publisher: Arambagh Book House [ABH Books]. Kolkata- 700 009
Genre: Academic Non-Fiction, Business & Commerce, E-Commerce, Information Technology in Business, Educational Textbook (B.Com, BBA, NEP-aligned)
ISBN: 9789395355247, 9789395355
Edition: Revised First, 2023
Pages: 304

Services

Cash on Delivery available
?

Seller

ABHBooks

3.6

7 Days Replacement Policy
?

See other sellers

Description

This revised and updated edition of Fundamentals of E-Commerce serves as a foundational resource for undergraduate Commerce students and business aspirants in India. The book offers an in-depth understanding of digital business models, online marketing systems, secure transaction frameworks, and the evolution of web-based commerce in the Indian and global context. Structured to support NEP 2020 curriculum reforms and CBCS patterns across Indian universities, this edition balances theoretical clarity with real-world relevance. It covers core concepts such as B2B, B2C, digital payments, legal issues, e-security, CRM, and e-marketplaces—enhanced with recent developments and Indian case studies. Ideal for students of B.Com, BBA, and those preparing for competitive exams with commerce and IT components.

Specifications

Book Details

Imprint	ABH Books
Publication Year	2023 April
Edition Type	Revised First Edition
Book Type	Textbook
Table of Contents	1. INTRODUCTION 1.1 Definitions and Nature of E-Commerce 1.2 Origin and Evolution 1.3 E-Commerce vs. Traditional Business 1.4 Features, Importance, and Limitations 1.5 M-Commerce 2. ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) 2.1 Concept, Features, and Types of E-CRM 2.2 Supply Chain Management (SCM) 2.3 Enterprise Resource Planning (ERP) 3. MODELS OF E-COMMERCE 3.1 Business-to-Business (B2B) 3.2 Business-to-Consumer (B2C) 3.3 Consumer-to-Consumer (C2C) 3.4 Consumer-to-Business (C2B) 3.5 Government Models (B2G, G2B, G2C) 4. DIGITAL PAYMENT (E-PAYMENT) 4.1 Types of E-Payment Methods 4.2 Payment Gateways 4.3 Banking Solutions (CBS, NEFT, RTGS, UPI) 4.4 Online and Mobile Banking 4.5 Risks and Security in E-Payments 5. TRENDS IN E-COMMERCE 5.1 Growth and Impact of COVID-19 5.2 Social Commerce 5.3 Digital Marketing 5.4 Social Media Advertising 5.5 Recent Trends in India 6. LEGAL ASPECTS OF E-COMMERCE 6.1 Threats in E-Commerce 6.2 Rules and Regulations in India 6.3 Information Technology Act, 2000 6.4 Cyber Appellate Tribunal 6.5 Adjudication Appendices: Question Pool based on PYQs of different Universities:
Number of Pages	304

Contributors

Author Info

Dr. Subhabrata De is a distinguished academic and scholar with significant contributions to the field of education. Currently serving as an Associate Professor at Kanchrapara College, University of Kalyani, India, he completed his Ph.D. in Management from the University of Kalyani in 2013. Dr. De also holds advanced degrees in Travel and Tourism Management from IISW&BM and IITTIM, Gwalior, along with a postgraduate degree in Education. With over 21 years of teaching experience at both the college and university levels, Dr. De has established himself as a thought leader in his fields of expertise, which include Finance, Financial Markets, Management, Tourism, and Education. His scholarly work is widely recognized, with numerous publications in esteemed national and international journals. Additionally, he is the author of the book *Employee Stock Option Plans: Regulatory Framework & Reporting in India*, published by Lambert Publishing, Germany. Through his extensive research and publications, Dr. De has made lasting contributions to the academic community, demonstrating a deep commitment to advancing knowledge in his areas of interest.

School Books Details

Subject