Future E-commerce Marketing Development  (English, Paperback, John Lok)

Behavioral Economics and Consumer Behavior This book argues that behavioral economics plays a crucial role in understanding how consumers make purchasing decisions online. My view highlights that traditional economic theories often assume rational decision-making, but real-world behaviors are influenced by various psychological factors. For instance, consumers may not always act in their best financial interest due to biases, social influences, and emotional responses. This understanding allows businesses to tailor their marketing strategies more effectively to meet consumer needs and preferences. In summary, this book explains that the future of e-commerce market development will be heavily influenced by behavioral economics principles, technological advancements like AI, social media dynamics, changing consumer preferences towards sustainability, economic conditions affecting spending habits, and the overall optimization of user experiences on digital platform.