Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Read More
Specifications
Book Details
Imprint
Business Expert Press
Dimensions
Width
15 mm
Height
228 mm
Length
152 mm
Weight
333 gr
Be the first to ask about this product
Safe and Secure Payments.Easy returns.100% Authentic products.