It's not lipstick, nor its gloss. It's like nothing you've experienced before. It's lipstick cream that goes on silky but looks soft matte Velvet. Velvety smooth Soft Matte Lip Cream delivers a burst of creamy color and sets to a stunning matte finish. Surprisingly durable, lightweight and delightfully creamy. It’s no wonder this sweetly scented formula is a Global Innovations fan favorite.