Good To Great (Paperback, Jim Collins) The Writer Jim Collins Talks About 6 Key Principles A Company Needs To Have In Order To Transform Itself Into A Great Company. Of Course This Isn't A Secret. Good To Great Examines What It Takes For Ordinary Companies To Become Great And Outperform Their Competitors By Analyzing 28 Companies Over 30 Years, Who Managed To Make The Transition Or Fell Prey To Their Bad Habits. (Paperback, Jim Collins)
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