HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker) (English, Paperback, Harvard Business Review Peter F.)
HBR’s 10 Must Reads: On Innovation packs the insights and thoughts of leading businessmen and entrepreneurs on the ever elusive topic of innovation and creativity.
Summary of the Book
What is innovation? Why do people hanker after it as if it were some elixir of life, secreted by a mythical stone that has bogged them for eons? Creativity, innovation, the mythological muse, these are several names given to the quest for ideas. Ideas are prized over everything else because they have the potential for revolution. An idea put man on the moon, one that is attributed to an apple falling on a sleeping scientist’s head. An idea put computers in every home, in every pocket, when two young men quit college to follow it religiously. An idea can change everything, take us to the stars or send us laughing all the way to the bank. In this book, the HBR team gathers ten articles on the conquest of innovation. These articles have been written by ten of the most prominent names in the world of business, and they reveal what it takes to get an idea. If you’ve spent years searching for an idea that will change your life, then this is the book for you.
About Harvard Business Review
Harvard Business Review is a general management magazine published by the Harvard Business Publishing team, which is owned by the Harvard University. The magazine is published ten times a year and it includes articles and pieces by prominent figures in the world of business. The articles focus on some of the most vital facets of business, including leadership, organizational change, negotiation, strategy, operations, marketing, finance, and managing people.
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