HCL Lore  (English, Paperback, Rajeev Asija)

The HCL saga is an enthralling story as it is a heady mix of entrepreneurial spirit, passion, leadership, and management. The styles may have varied over the years, but the effectiveness never diminished, leading to the creation of one of the finest organizations which was a pioneer in many respects – indigenous product design, sales aggression and innovation, customer sensitivity and service, and HR practices. And it is well documented through coverage in various magazines and news reports over the last 35 years. What is not so well known is the toil, grind and drudgery, dreams, untiring efforts, emotions, wins and heartbreaks, highs and lows, the joy of innovation, the exhilarating feeling of creation, pioneering efforts, sales tricks and innovations, marketing genius, and countless days and nights spent by people who worked in HCL over the years. Well, that is the flavor you may get in this book. Read on ….