Hooked: How To Build Habit-Forming Products: Book By Nir Eyal - English  (Paperback, Nir Eyal)

Eyal's years of study, consultancy, and real-world experience went into creating Hooked. He authored the book he wishes had been available to him as the creator of a start-up; it is not an academic work but rather a how-to manual for creating better products. Product managers, designers, marketers, start-up owners, and everyone else interested in learning how things affect our behavior should read Hooked.