IGNOU BCOMF BCOS 186 Personal Selling and Salesmanship | Complete Guide with Quick Notes | 130–150 Pages | 80 GSM White Paper | Previous Year Questions and Answer Key Covered  (Paperback, BMA Publication)

This IGNOU book for BCOS 186 Personal Selling and Salesmanship is specifically designed for students enrolled in the Bachelor of Commerce (BCOMF) program. Crafted with a smart learning approach, this guide offers Quick Readable Notes in a compact and effective format, spanning 130 to 150 pages. It is printed on premium 80 GSM white paper, offering clarity, durability, and a smooth reading experience for self-paced study. Key Features & Benefits: Fully updated with the latest IGNOU BCOS 186 syllabus for the BCOMF course. Includes important questions, previous year solved papers, and a complete question bank. Covers essential concepts such as the nature of personal selling, salesmanship skills, buyer behavior, communication in sales, and steps in the selling process. Easy-to-understand language and logically structured notes make it suitable for quick revisions. Compact format with 130–150 pages, helping learners grasp the full subject without information overload. Printed on high-quality 80 GSM white paper for enhanced readability and paper strength. Why Choose This Book: Personal Selling and Salesmanship is a highly practical subject that enhances communication and persuasion skills, crucial in the business world. This guide has been designed keeping IGNOU students in mind, many of whom manage their studies along with work. With a focus on clarity, concise notes, and real exam needs, this book helps students efficiently revise and retain critical topics. It avoids unnecessary theory and instead emphasizes key areas that are often tested in IGNOU exams. Details: This IGNOU guide for BCOS 186 Personal Selling and Salesmanship includes 130 to 150 pages of focused study material, printed on 80 GSM white paper. It contains solved previous year papers, a detailed question bank, and concept-wise summaries that help students strengthen their understanding of the subject. Whether preparing in advance or doing last-minute revision, this book provides comprehensive coverage for scoring well in your BCOMF examination. Designed to simplify learning, it is a must-have for IGNOU commerce students aiming for academic success.