IGNOU BRL 101 Overview of Retailing | Guess Paper | Important Question Answer | Diploma in Retailing (DIRIL)  (Paperback, BMA Publication)

Introduction to Retailing: Understanding the concept of retailing, its evolution, and its significance in the business world. Types of Retailers: Exploring various types of retailers such as department stores, supermarkets, specialty stores, e-commerce, and their characteristics. Retail Formats: Learning about different retail formats, including brick-and-mortar stores, online retailing, mobile commerce, and omnichannel retailing. Retailing Functions: Understanding the key functions of retailing, including merchandising, pricing, promotion, inventory management, and customer service. Retail Market Strategy: Exploring strategies for market segmentation, targeting, and positioning in retailing, as well as pricing strategies, store location decisions, and store design. Retail Supply Chain Management: Understanding the role of supply chain management in retailing, including sourcing, logistics, inventory management, and distribution. Retailing Technologies: Exploring the impact of technology on retailing, including point-of-sale systems, inventory management software, customer relationship management (CRM) systems, and data analytics. Customer Behavior in Retailing: Analyzing consumer behavior in retail environments, including factors influencing purchase decisions, shopping motivations, and trends in consumer preferences. Retail Marketing and Promotion: Learning about marketing strategies and promotional techniques used in retailing, including advertising, sales promotion, personal selling,