"IGNOU BRL 107: Buying and Merchandising-I Study Material (In-Depth Guide) for IGNOU Students" is a comprehensive resource meticulously designed to provide students with a thorough understanding of buying and merchandising principles tailored specifically for IGNOU's curriculum. This guide delves into essential concepts such as retail buying, assortment planning, sourcing, inventory management, pricing strategies, and vendor relations. Through detailed explanations, real-world examples, and practical exercises, it equips students with the knowledge and skills needed to excel in the dynamic field of buying and merchandising within diverse retail contexts. Whether analyzing market trends or implementing merchandising strategies, this guide serves as an indispensable resource for IGNOU students striving to succeed in the realm of retail management."
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Specifications
Book Details
Publication Year
2024
Exam
Indira Gandhi National Open University (IGNOU)
Number of Pages
350
University Books Details
Degree/Diploma
DEGREE
Specialization
Bachelor of Business Administration (Retailing) (BBARIL)
Subject
BRL 107 Buying and Merchandising-I
Additional Features
Age Group
22
Dimensions
Width
5
Height
10
Depth
10
Weight
0.2
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