IGNOU BRL 114 Visual Merchandising and Store Planning | Guess Paper | Important Question Answer | Bachelor of Business Administration (Retailing) (BBARIL)  (Paperback, BMA Publication)

Introduction to Visual Merchandising: Understand the role and significance of visual merchandising in retailing. Learn how visual merchandising techniques and strategies are used to create visually appealing store environments and drive sales. Store Layout and Design: Explore principles of store layout and design aimed at optimizing traffic flow, maximizing space utilization, and enhancing the overall shopping experience. Learn about different types of store layouts, aisle arrangements, and floor plans. Window Displays and In-Store Displays: Gain insights into the design and implementation of window displays and in-store displays. Learn how to create eye-catching displays that attract customers' attention, showcase merchandise effectively, and communicate brand messages. Visual Elements and Principles: Understand fundamental visual elements and principles used in visual merchandising, such as color, lighting, signage, texture, and composition. Learn how to use these elements strategically to create visually compelling displays and presentations. Visual Merchandising Techniques: Explore a variety of visual merchandising techniques and tactics, including focal points, product grouping, layering, and storytelling. Learn how to use these techniques to engage customers, stimulate their interest, and encourage purchase decisions. Visual Merchandising Tools and Materials: Gain knowledge of visual merchandising tools, materials, and props used to create displays and presentations. Learn about display fixtures, mannequins, signage materials, and other accessories commonly used in visual merchandising. Seasonal and Promotional Merchandising: Understand how visual merchandising is adapted for seasonal themes and promotional campaigns. Learn how to create seasonal displays, holiday-themed decorations, and promotional signage to drive sales during peak periods. Digital and Interactive Merchandising: Explore emerging trends in digital and interactive merchandising, such as digital signage, interactive displays, augmented reality, and virtual reality experiences. Learn how retailers use technology to enhance the in-store shopping experience and engage customers digitally. Store Planning and Layout Optimization: Gain insights into store planning and layout optimization techniques aimed at improving store efficiency and enhancing customer satisfaction. Learn how to analyze store traffic patterns, adjust merchandise placement, and optimize space allocation for different product categories.