The Indian MSME's Blueprint - From Small Business to Big Impact  (Paperback, C.S.Srinivasan)

In India, Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the economy, driving growth, creating jobs, and fueling innovation. These businesses make a significant contribution to the country’s GDP, employment, and exports. However, despite their vital role, many MSMEs struggle with profitability due to poor financial practices, lack of planning, and inefficient cost management. One of the core issues MSME owners face is limited financial knowledge, which can lead to bad decision-making, inefficiencies, or even financial mismanagement. It is crucial for MSME owners to first understand the financial landscape and recognize key financial issues within their businesses. By doing so, they can gain confidence in handling their finances and ensure they are not misled or taken advantage of in financial matters. This knowledge equips them with the confidence to make informed decisions and navigate financial challenges effectively.