Information Economy  (English, Paperback, Turner Colin)

The importance of technology and information gathering cannot be ignored by any organization if they are to sustain their competitive advantage. In this new digital age, information rules: we are witnessing the evolution of the information economy. Any organization that ignores the importance of new technologies, and their role in information gathering, does so at its peril. The Information Economy is a fascinating study of how new technology has changed the face of commerce. Colin Turner gives a clear view of this new and ever-changing landscape and offers practical guidance on how to navigate it. Businesses need to adapt their strategies to take account of these changes and this book, packed with global case studies and examples, details the practical measures necessary. It provides analyses of: how organizations around the world are aligning their business strategies with developments in IT, telecommunications and the Internet; how to understand and recognize the value of information; how to perceive information resources as a key competitive tool; the core legal and statutory regulations that are shaping this multimedia arena. For any type of enterprise wanting a deeper understanding of the effect the information economy will have on its future success, Colin Turner's book will provide an intelligent insight. It will also be a valuable resource for students of business strategy. The importance of technology and information gathering cannot be ignored by any organization if they are to sustain their competitive advantage. Are you ready for the Information Economy?