Inscrutable Principles - Beyond The Best Business School  (English, Paperback, Dinesh Kumar Goyal)

There was a time when customer played a very minor role in your business affairs. He had no choice but to except whatever was offered to him. Now he has choice. He no more faces the ‘Hobsons Choice’. He ‘rules the roost’. He plays main role in your business affairs. Mind it! Your entire future is now controlled by him. Moreover you have to treat your employees the way you want your customers to be treated by them. Customer’s expectations can be exceeded only if you exceed the expectations of your employees. Poorly employed people serve the customers just as poorly