With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
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Specifications
Title
Inside the Nudge Unit
Imprint
Virgin Digital
Product Form
Electronic book text
Publisher
Ebury Publishing
Genre
Psychology
ISBN13
9780753551387
Book Category
Self-Help Books
BISAC Subject Heading
PSY045010
Book Subcategory
Popular Psychology Books
ISBN10
9780753551387
Language
English
Manufacturing, Packaging and Import Info
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