International Business
Authors: Dr. S. Kalpana Devi, Dr. B. Revathy
This comprehensive guide delves into the dynamic and complex world of international business. The authors explore key concepts, strategies, and practical insights for navigating global markets. From cross-border trade and investment to cultural diversity and regulatory frameworks, this book equips students, professionals, and entrepreneurs with the knowledge to excel in today's interconnected economy. Backed by real-world examples and cutting-edge research, it’s an indispensable resource for understanding the global business landscape.
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Specifications
Book Details
Publication Year
2024 November
Edition Type
1st Edition
Number of Pages
268
Net Quantity
1
Dimensions
Width
2
Height
25
Depth
2
Weight
700
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