Internetapotheke versus stationaere Apotheke

Internetapotheke versus stationaere Apotheke (German, Paperback, Ciesielski Christian)

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Internetapotheke versus stationaere Apotheke  (German, Paperback, Ciesielski Christian)

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    Highlights
    • Language: German
    • Binding: Paperback
    • Publisher: Gabler
    • Genre: Business & Economics
    • ISBN: 9783834913128, 9783834913128
    • Pages: 317
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  • Description
    Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationaeren Apotheken heraus und beurteilt die durch das Internet initiierten Neuerungen der Kaufgewohnheiten aus Marketinggesichtspunkten. Er gibt Handlungsempfehlungen fuer eine notwendige Positionierung und das Kundenmanagement der stationaeren Apotheker.
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    Specifications
    Book Details
    Imprint
    • Gabler
    Dimensions
    Width
    • 18 mm
    Height
    • 210 mm
    Length
    • 148 mm
    Weight
    • 488 gr
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