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Internetapotheke versus stationaere Apotheke

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Gabler Business and Management Books

Internetapotheke versus stationaere Apotheke (German, Paperback, Ciesielski Christian)

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Author

Ciesielski Christian

Highlights

Language: German
Binding: Paperback
Publisher: Gabler
Genre: Business & Economics
ISBN: 9783834913128, 9783834913128
Pages: 317

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AtlanticPublishers

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Description

Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationaeren Apotheken heraus und beurteilt die durch das Internet initiierten Neuerungen der Kaufgewohnheiten aus Marketinggesichtspunkten. Er gibt Handlungsempfehlungen fuer eine notwendige Positionierung und das Kundenmanagement der stationaeren Apotheker.

Specifications

Book Details

Imprint

Gabler

Dimensions

Width	18 mm
Height	210 mm
Length	148 mm
Weight	488 gr

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