Introduction of Travel & Tourism Management (Text book for BTTM/BA Tourism First Year)  (Paperback, Shiv Raj, Prof. Suman Sharma)

The aim of this book is to provide an introduction to tourism and travel management that is comprehensive, informative, and accessible. It is designed completely as per the syllabus for students, academician and professionals for tourism and travel industry. The book covers various aspects of tourism and travel, including the history of tourism, its economic and social significance, the different types of tourism, and the various players involved in the industry. This book will also explore the principles of tourism and travel management, including marketing, planning, and operations. Readers will learn about the latest trends in the industry, such as sustainable tourism, digital marketing, and basic national or international geographical knowledge. The chapters are written in an easy-to- understand language, with real-world examples, case studies, and illustrations to enhance the learning experience. The book is also accompanied by a range of online resources, including quizzes, case studies, and multimedia materials, to help readers consolidate their learning. Publications