ISE Fundamentals of Investments: Valuation and Management  (English, Paperback, Jordan Bradford)

Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information absorber. Fundamentals appeals to intuition and basic principles whenever possible because the authors found that this approach effectively promotes understanding. The text also makes extensive use of examples, drawing on material from the world around us and using familiar companies wherever appropriate. Throughout, the text strikes a balance by introducing and covering the essentials while leaving some of the details to follow-up courses. Topics are organized in a way that would make them easy to apply-whether to a portfolio simulation or to real life-and support these topics with hands-on activities. This ninth edition provides a terrific framework and introduction for students looking to pursue a career in investments-particularly for those interested in eventually holding the CFA charter.