It's Not How Good You Are, It's How Good You Want to Be  (English, Paperback, Arden Paul)

It’s Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book is an enchiridion for the gifted and the diffident to make them believe in the unbelievable and to accept the unacceptable. Written by the world’s top advertising guru, Paul Arden, this book gives a clear view of the world of advertisement.

Summary Of The Book

It’s Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book is a ‘bible’ for the meek person. This book is an insight into the world of advertising, problem solving, and communicating. An eccentric compilation of quotes, facts, pictures, wit, and wisdom designed in an easy to understand format, this book may serve as a complete guide for those who want to excel in all spheres of life.

As a practical guide to the world where problem solving, communication, and being the best in any endeavor is the need of the hour, It’s Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book is a must have for many. Whether it is how to succeed in business or life, this book by Paul Arden is a complete reckoner that will stay by one’s side in any kind of dilemma that one can face in one’s daily endeavours. Even if one is a school dropout, a struggler, self-employed, or the owner of a big company, this book is valuable to all. This is an easy to read book filled with the author’s hard-earned experiences of life that one can easily relate to.

First published in June 2003, Paul Arden’s It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book has been a bestseller ever since.

About Paul Arden

Paul Arden is a prestigious writer of books that usually deals with motivation, self-help, and advertising.

Some of Arden’s popular books include Whatever You Think, Think The Opposite published in 2006 and God Explained in a Taxi Ride published in 2007. He was also a regular columnist for The Independent.

Born in April 1940, Arden was also a former creative director for Saatchi and Saatchi, a global advertising agency. He is also an ardent lover of photography and art. This is why most of his books have beautiful illustrations in the form of pictures and quotes. His books are a delight to the reader’s eye. Yet, he does not deviate from the preachings that his books hold. He and his wife owned an art gallery called Arden & Anstruther in Petworth, West Sussex. He died in 2008 at the age of 67 due to a heart attack.