This particular design and fabric of Jockey briefs has always appealed to me.I use it while walking or gymming as it gives firm support and also I tend to chafe my inner thighs while doing brisk walking and it's terribly painful .Using this ensures that I don't have that problem. The fabric is also very comfortable. Although Flipkart didn't give me any discount , I still bought it as the stores near me were not stocking this type anymore.