Jugaad Innovation
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Jugaad Innovation  (English, Hardcover, Prabhu Jaideep)

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433 Ratings & 34 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Random House, India
    • Genre: Business & Economics
    • ISBN: 9788184002058, 9788184002058
    • Pages: 336
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  • Description

    A groundbreaking book on applying jugaad innovation for breakthrough growth.

    Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth.

    In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

    About the Author
    Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic Forum faculty member. He advises C-level executives worldwide on breakthrough growth strategies.Navi is also writing a book on new models of leadership.

    Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox.

    Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.

    Table of Contents
    Foreword by Sam Pitroda 
    1. Jugaad: A Breakthrough Growth Strategy
    2. Principle One: Seek Opportunity in Adversity
    3. Principle Two: Do More with Less
    4. Principle Three: Think and Act Flexibly 
    5. Principle Four: Keep it Simple
    6. Principle Five: Include the Margin 
    7. Principle Six: Follow Your Heart
    8. Integrating Jugaad into Your Organization
    9. Building Jugaad Nations
    Notes
    Acknowledgments
    A Note on the Authors
    A Note on the Type

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    Specifications
    Book Details
    Imprint
    • Random House, India
    Number of Pages
    • 336
    Contributors
    Author Info
    • Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World EconomicnForum faculty member.He advises C level executives worldwide on breakthrough growth strategies.nNavi is also writing a book on new models of leadership. nJaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School,nUniversity of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank,nNokia, Philips, Roche, Shell, Vodafone, and Xerox. nSimone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertisenin innovation and emerging markets. She regularly presents and consults to Fortune 500 companies acrossnsectors, and contributes to a Harvard Business Review blog
    Dimensions
    Height
    • 222 mm
    Length
    • 138 mm
    Frequently Bought Together
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    Ratings & Reviews
    4.3
    433 Ratings &
    34 Reviews
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    5

    Must read

    Amazing book and i would highly recommend this book. Very well presented and very well researched. Gives clear idea on Jugad(frugal) innovation and some great examples of Jugad innovation. the best part is they havent restricted their studies only to Indian context but also documents Jugad innovations from other developing countries like Brazil,China and others. Over all its a great book if your interesting in knowing more Jugad innovation.
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    Guru

    Certified Buyer

    Aug, 2012

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    4

    OMG! Amazing Book

    This book teaches you well enough to know how to succeed by your ideas. Gives you insight on how to approach your ideas into execution. What are the difficulties. how people reached at top doing what they thought of is different and NOT different so that makes me wonder about all the ideas that I have had from my childhood that I could have pursued and why not people go and achieve. Now I think of this I guess a LOT of people are doing it and we just dont know. I mean there are companies whic...
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    Ankur Singhal

    Apr, 2015

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    5

    Jugaad is a must read for all those trying to find clarity in entrepreneurial concepts

    The book first is a very easy read, without any jargons and over the head language making the intent of the book even clearer to grasp. I am a social work profession with a corporate background therefore it was a relief to finally read something in print that put together the basic trait of improvisation and resourcefulness for the success of ventures.

    Its definitely recommended for everyone, those wanting to start new ventures, those who have already started it and basically everyone who i...
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    Flipkart Customer

    Certified Buyer, Kolkata

    Oct, 2014

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    5

    Great deal

    Nice book!...
    Must Read the book
    I got quick delivery from flipkart
    Thanks to Flipkart..


    JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

    For speaking en...
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    hmmm hmmm

    Certified Buyer

    Mar, 2014

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    4

    Great Book... Fresh Perspective on JUGAAD...

    real life grass root innovators with their practical low cost innovations... amazing stories... examples ranging across the length and breath of country... collaboration with institutions of nation repute with thrust on skill enhancement, empowerment and above all financial support...
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    Anand Kumar Jha

    Certified Buyer

    Feb, 2014

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    5

    The book and the Services

    Its really amazing book that has changed my life, my decission making capabilities. It Floew me into the vast flow of innovative Idea. Now I am a CEO of the company OpenFire Technologies that follows the steps of Jugaad.
    And I I sea about the services of FlipKart, Its really awsm and Though The really need to improve on delivary time all of India.
    Thanx and I wish their more success....
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    Indranil Banrejee

    Certified Buyer, Howrah

    Feb, 2014

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    4

    Treasure house of examples

    This book was a recommendation by one of my professors at b-school. The ordering process and the delivery by Flipkart was as always flawless.

    Innovation always reminds us of the Apples and Samsungs but this book makes us believe that there is much more to that. Filled with examples that one must have never heard of, Jugaad innovation deep dives into innovation like never before. Using simple principles, this book is an inspiration to anyone who doesnt believe in the status quo.

    One read is ...
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    Abhishek Shenoy

    Certified Buyer, Mumbai

    Feb, 2014

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    4

    Sure help for any professionals

    Apart from learning what is Jugaad and how to Jugaad and the end i was also filled with vast amount of general knowledge as this book is filled with lots of interesting case examples.. Basically the book talks about a plausible point- how companies can simplify and make cheaper products for the masses. Lots of sensible view points, and this book will surely make a difference in your professional life.
    Kudos to the authors for the vast amount of research done.
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    Archiit Sethuraman

    Dec, 2013

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    3

    best suited for bussiness people

    the jugaad concept and the innovations described are good,but after having a look at the cover of the book(i liked the cover page very much,which prompted to buy the book),i expected snapshots of products innovated,but its just plain text of description along with the some statistics.the book might be liked by the bussiness people and if the book might have included the pictures of the innovations,for me,it might be a bit more interesting than what it is now
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    ram sudheer

    Certified Buyer

    Dec, 2013

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    5

    Good book for evryone

    This book provides excellent examples on Juggad Techniques applied on day to day life . Normally Juggad is treated as a negative word/statement/act . However the authors made it clear that it can be taken positively to improve business as well as lives in poor/developing/rich countries .
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    SANTOSH KUMAR PANDA

    Certified Buyer

    Mar, 2013

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