Key Account Management

Key Account Management  (German, Paperback, Bickelmann Rolf)

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    Highlights
    • Language: German
    • Binding: Paperback
    • Publisher: Gabler
    • Genre: Business & Economics
    • ISBN: 9783322890528, 9783322890528
    • Pages: 303
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  • Description
    Wie lassen sich Vertriebsprozesse optimieren, um Schlusselkunden professionell zu managen? Welche Anforderungen mussen zukunftsorientierte Key-Account-Manager z. B. bei der Kundenakquise erfullen? Dieses Buch vermittelt praxiserprobte Strategien und Instrumente.
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    Specifications
    Book Details
    Imprint
    • Gabler
    Dimensions
    Height
    • 216 mm
    Length
    • 140 mm
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