This is the first review here and i am honoured to say that this is the BEST plum shade lipstick you will find. I never heard of this product so i was doubtful a bit at first. But then i ordered it to give it a try and it's great ! It's waterproof, smooth matte, no toxic odor, highly pigmented, can be removed off lips using any body oil and it's non-transferable. personally, it's great product. Go for it !