Latest Strategies in Marketing  (English, Paperback, M K Devidasan)

In today’s fast-changing business world, traditional marketing is no longer enough. Consumers are more connected, more conscious, and more demanding than ever before. To stand out, brands must embrace innovation, technology, and authenticity. This book is a complete guide to the latest strategies in marketing—from building powerful brands and customer communities to mastering social media, influencer partnerships, data-driven insights, and immersive technologies like AR, VR, AI, and blockchain. Each chapter explores actionable techniques, real-world case studies, and future-focused tools that every entrepreneur, marketer, and business leader needs to thrive in 2025 and beyond. Whether you are a startup founder, a marketing professional, or a student eager to understand the future of business, this book will help you stay ahead of the curve, connect with your audience, and create lasting impact. Stay relevant. Stay innovative. Stay future-ready.