Learning Management Accounting Science  (English, Paperback, John Lok)

Introduction The book "Learning Management Accounting Science" by John Lok focuses on the application of management accounting as a mental accounting science. It emphasizes how management accounting can aid managers in making informed decisions and implementing effective business strategies for long-term benefits. Key Themes and Concepts 1. Management Accounting as Mental Accounting: The book posits that management accounting transcends basic functions such as budget evaluation and cost measurement. Instead, it is framed as a mental accounting tool that helps managers understand and predict market behaviors and consumer psychology. This perspective aligns with the views of behavioral economists who recognize the cognitive aspects of financial decision-making. 1. Predicting Market Behavioral Changes: A significant portion of the text discusses how management accounting tools can be utilized to anticipate changes in market behavior and consumer preferences. By applying psychological methods, the author argues that organizations can better navigate fluctuations in consumer psychology, leading to more accurate market decisions. 1. Psychological Methods in Management Accounting: The author emphasizes the need for readers to approach management accounting from a psychological perspective to fully grasp its potential benefits. This approach aims to deepen understanding of how managerial decisions are influenced by cognitive biases and emotional factors.