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Simon & Schuster Business and Management Books

Light Strategies For Innovation (English, Paperback, Zangwill William I)

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Author

Zangwill William I

Highlights

Language: English
Binding: Paperback
Publisher: Simon & Schuster
Genre: Business & Economics
ISBN: 9780684863979, 9780684863979
Pages: 380

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AtlanticPublishers

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Description

Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more-in order to influence and promote the innovative process.

Specifications

Book Details

Imprint

The Free Press

Dimensions

Width	23 mm
Height	229 mm
Length	152 mm
Weight	459 gr

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