This book tells a story of building Sony. In the years when Japan was facing post WW2 situation, How Akio Morita and his friend faced problems to build a Brand in a condition where fulfilling basic necessities was a challenge. To people who want to understand how culture of japan influenced Japanese management principles, this is great experience. Japan's management principles are considered one of the best management principles in the world. If you are interested, then read Peter Drucker's a...