MAM 070 IGNOU Agricultural Extension Management MBAABM Notes | Compact, Easy to Read | 130–150 Pages on Bright 80 GSM White Paper  (Paperback, BMA Publication)

This book is a specially curated guide for the subject MAM 070 Agricultural Extension Management, part of the Master of Business Administration (Agribusiness Management) (MBAABM) program offered by Indira Gandhi National Open University (IGNOU). It is designed to assist learners in efficiently understanding the principles, strategies, and practices involved in agricultural extension and communication systems. This comprehensive study resource comprises 130 to 150 pages of precisely structured, quick readable notes. The content is printed on 80 GSM white paper to ensure clear visibility and a comfortable reading experience. Covering the full IGNOU syllabus for MAM 070, the book includes key topics like rural development approaches, extension strategies, participatory methods, agricultural innovation diffusion, extension reforms, and ICT tools in extension. This book is not only useful for academic preparation but also serves as a professional resource for those aiming to work in rural advisory services, agricultural consultancy, and agribusiness communication roles. The inclusion of previous year questions, a question bank, and key topic highlights ensures that students can revise efficiently and perform well in exams. Key Features & Key Benefits: Based strictly on IGNOU MAM 070 syllabus for MBAABM students Covers core areas like extension education, rural communication, and outreach methods Includes previous year questions and important question banks Simple and easy-to-understand format for self-study Printed on durable 80 GSM white paper with 130–150 pages Compact, portable format for revision on the go A must-have guide for students preparing for IGNOU MBAABM exams Why Choose This Book: This book simplifies the otherwise complex subject of Agricultural Extension Management for IGNOU learners. It is ideal for students who need a quick and smart learning resource to help them understand the concepts of rural communication, community involvement, and modern extension techniques. Whether you are preparing for exams or trying to build practical knowledge for your professional growth in agribusiness, this book will serve as a reliable companion throughout your course. Details: Course: MAM 070 Agricultural Extension Management Degree: MBAABM - Master of Business Administration (Agribusiness Management) Format: Quick Readable Notes Pages: 130 to 150 Paper: 80 GSM White Paper Includes: Previous Year Questions, Important Topics, Question Bank Best For: IGNOU MBAABM students seeking exam-ready and easy-to-understand notes