MANAGEMENT SCIENCE edition 2  (English, Paperback, John Lok)

Key Contributions and Publications List's research focuses on understanding how people behave in the real world, moving away from purely theory-based economics. He conducts field experiments across various phenomena, including popular phone games, rideshare apps, and airline travel.This approach allows him to gather real-life data and insights into human decision-making processes. My work has also explored the impact of market experience on decision-making. This book has investigated whether market experience eliminates market anomalies, providing valuable insights into how individuals learn and adapt in different economic environments. One of my book significant contributions is his work on framing manipulations to increase worker productivity. In a study conducted in a Chinese high-tech manufacturing facility, he found that incentives framed as both "losses" and "gains" increased productivity for both individuals and teams.[3] This research, published in Management Science, demonstrated the practical application of behavioral economics principles in a real-world setting