MANAGEMENT SCIENCE  (English, Paperback, John Lok)

How organizations implement behavioral economy strategy ? What does organizational behavioral economic strategy mean ? Behavioural economics aids marketing strategies by understanding how consumer decisions can be influenced. Behavioural economics is about understanding, not manipulating, consumers. Marketers can use these biases to craft ethical and informative campaigns that resonate with the target audience. The four elements of organizational behavior are people, structure, technology, and the external environment. By understanding how these elements interact with one another, improvements can be made. In my this book, I shall indicate cases to explain how organizations can implement behavioral economic management science.