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Palgrave USA Business and Management Books

Market-Driven Management (English, Paperback, Lambin Jean-Jacques)

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Author

Lambin Jean-Jacques

Highlights

Language: English
Binding: Paperback
Publisher: Palgrave USA
Genre: Business & Economics
ISBN: 9781403998521, 9781403998521
Pages: 516

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Description

Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lambin/1e/

Specifications

Book Details

Imprint

Palgrave Macmillan

Dimensions

Width	27 mm
Height	247 mm
Length	190 mm
Weight	966 gr

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