Marketing Analytics  - Strategic Models and Metrics

Marketing Analytics - Strategic Models and Metrics (English, Paperback, Sorger Stephan)

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Marketing Analytics - Strategic Models and Metrics  (English, Paperback, Sorger Stephan)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Createspace Independent Publishing Platform
    • Genre: Business & Economics
    • ISBN: 9781481900300, 1481900307
    • Edition: 2013
    • Pages: 500
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  • Description

    Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

    The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics

    The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations

    Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.

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    Specifications
    Book Details
    Imprint
    • Createspace Independent Publishing Platform
    Publication Year
    • 2013 January
    Dimensions
    Width
    • 26 mm
    Height
    • 246 mm
    Length
    • 189 mm
    Depth
    • 1.96
    Weight
    • 885 gr
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