Marketing Channels:A Management View 7th Edition  (English, Paperback, Rosenbloom Bert)

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Key Feature

• Multi-Channel Strategy Perspective: Not only does this text come with a separate and complete chapter on channel strategy, the "heart" of channel management, beginning in chapter one the text looks at multi-channel strategy perspectives, while also integrating competitor strategy using marketing channels throughout the text.
• Up-To-Date: The new edition of the text, brings the field of marketing channels to life through an abundance of all new examples, providing readers with the most current real-world examples and content. There are a number of new examples in the area of services, business-to-business, and integrated channels.
• Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. The text contains approximately twenty-five cases, of which about a third have been updated for the seventh edition.
• Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples, about half of these are completely new to this edition.
• Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field.

Table of Contents

• Marketing Channel Concepts
• The Channel Participants
• The Environment of Marketing Channels
• Behavioral Processes in Marketing Channels
• Strategy in Marketing Channels
• Designing the Marketing Channel
• Selecting the Channel Members
• Target Markets and Channel Design Strategy
• Motivating the Channel Members
• Product Issues in Channel Management
• Pricing Issues in Channel Management
• Promotion through the Marketing Channel
• Logistics and Channel Management
• Evaluating Channel Member Performance
• Electronic Marketing Channels
• Direct Selling and Direct Marketing Channel Systems
• Marketing Channels for Services
• International Channel Perspectives