MARKETING MANAGEMENT - Elective - Second Year (SY) B.Com - Semester 3 - As per SPPU's 2020 CBCS Pattern

MARKETING MANAGEMENT - Elective - Second Year (SY) B.Com - Semester 3 - As per SPPU's 2020 CBCS Pattern (Paperback, Dr. Shaila Bootwala)

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MARKETING MANAGEMENT - Elective - Second Year (SY) B.Com - Semester 3 - As per SPPU's 2020 CBCS Pattern  (Paperback, Dr. Shaila Bootwala)

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    Highlights
    • Binding: Paperback
    • Publisher: Nirali Prakashan
    • Genre: Commerce
    • ISBN: 9789390225200
    • Edition: 1, 2020
    • Pages: 104
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  • Description
    1. Elements of Marketing Management, 2. Marketing Strategy and Consumer Behaviour, 3. Marketing Planning, 4. Marketing Research.
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    Specifications
    Book Details
    Publication Year
    • 2020 September
    Book Type
    • Textbook
    University Books Details
    Stream
    • Commerce
    Degree/Diploma
    • B.Com, Bachelor of Commerce
    Term
    • 3rd Semester, 2nd Year
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