Marketing Management for UGC NET/JRF Commerce and Management  (English, Paperback, Megha Agarwal)

Marketing Management for UGC NET/JRF Commerce and Management has been primarily designed for UGC NET/JRF commerce and management students and covers the marketing unit of their subject for paper II and III. It comprehensively covers all major, important topics of Philip Kotler, Kevin Lane Keller starting from the basics of marketing and covering product, price, place, promotion and theories of consumer behavior according to the latest pattern of UGC NET exam.