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McGraw-Hill Education - Europe Business and Management Books

Marketing Management (English, Paperback, Ramaswamy V S)

4.2

45 Ratings & 5 Reviews

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Author

Ramaswamy V S

Highlights

Language: English
Binding: Paperback
Publisher: McGraw-Hill Education - Europe
Genre: Business & Economics
ISBN: 9781259026416, 9781259026416

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Description

Marketing Management 5th Edition is a comprehensive book on marketing for management students and professionals. The book comprises of chapters on global and Indian marketing environment, marketing strategy, analyzing consumers and selecting markets, pricing and promotion, and conceiving and managing distribution. In addition, upcoming concepts like green marketing and several real-life examples and cases studies are discussed in detail in the book. This book is essential for marketing professionals and students pursuing their MBA.

About The Authors

Dr. V. S. Ramaswamy is an Indian author, educationist and consultant. He has also authored Strategic Planning-Formulation Of Corporate Strategy.

S. Namakumari was working as a Market Research Manager at FACT, Cochin. She has also co-authored Strategic Planning-Formulation Of Corporate Strategy with Dr. V. S. Ramaswamy.

Specifications

Book Details

Imprint	McGraw Hill Higher Education
Publication Year	July
Book Type	Marketing Book

Contributors

Author Info

V. S. Ramaswamy and S. Namakumari is a Management Consultant, Cochin.

Dimensions

Width	81 mm
Height	711 mm
Length	551 mm
Depth	1.25 inch
Weight	694 gr

Ratings & Reviews

4.2

★

45 Ratings &

5 Reviews

5★
4★
3★
2★
1★

The best for fundamentals

One of the best books for freshers and experienced marketing students alike. The value theme introduced in the 5th edition really binds all the concepts together very well. However, chapter organization could've been better. For e.g. why discuss strategy before market research, demand forecasting etc. Strategy should ideally come in later chapters. Anyways, this is still not a deterrent. A good book for students and managers alike.

Jabal Shah

Certified Buyer, Pune

Apr, 2014

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Indian Metaphor...

The way of mentioning of the facts are quite lucid and crisp along with some brilliant examples but lacks a bit of on-look points regarding marketing details and its perspective. The content wise segmentation and the various illustrations are good, only part which disappointed me is the presentation in few chapters; cases can be even more elaborate.

A simple decent book for beginners of Management & Marketing line aspires who want it as a secondary reference!!!!

Anshuman Mahapatra

Feb, 2012

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Highly recommended

The product which we take is more helpful to me.

Flipkart Customer

Certified Buyer, Srikakulam

May, 2017

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Just wow!

GREAT BOOK. CONCEPT EXPLAINED IN VERY SIMPLE AND LUCID STYLE. MUST READ FOR MBA STUDENTS. CONCEPT PRESENTED BETTER THAN KOTLER.

RAJNI KANT

Certified Buyer, Kanpur

Mar, 2017

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My Reference Book since MBA days

I preferred this book over Kotler during my MBA at University of Pune. New edition has more elaborated case studies along with new marketing perspective and challenges. A must have book for all Indian marketing students.

Prabhat Sinha

Oct, 2012

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