Marketing Research, 7/e (Revised) (English, Paperback, Malhotra Naresh K.)
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Marketing Research, 7/e (Revised) (English, Paperback, Malhotra Naresh K.)
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71 Ratings & 3 ReviewsSpecial price
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Highlights
- Language: English
- Binding: Paperback
- Publisher: Pearson Education India
- Genre: Business & Economics
- ISBN: 9789353433291, 9353433290
- Edition: 7, 2019
- Pages: 992
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Description
With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced
coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user
and reflects current trends in international marketing research, social media, mobile marketing research, ethics
etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing
research decisions and marketing management decisions.
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Ratings & Reviews
4.7
★
71 Ratings &
3 Reviews
- 5★
- 4★
- 3★
- 2★
- 1★
- 52
- 16
- 3
- 0
- 0
5
Just wow!
This book is really helpful if you want to learn and try SPSS in research purpose but you need to have a prior knowledge of research
This book is for research scholar and teachers
Not for regular students
But the content is very strong
READ MOREThis book is for research scholar and teachers
Not for regular students
But the content is very strong
Hoori Nadir
Certified Buyer, Lucknow
Oct, 2023
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5
Best in the market!
Wonderfull book
READ MOREOM JEE GUPTA
Certified Buyer, Kanpur
Feb, 2020
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2
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