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Marketing Research - Concepts, Practices and Cases

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Marketing Research - Concepts, Practices and Cases (English, Paperback, Easwaran Sunanda)

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Author

Easwaran Sunanda

Highlights

Language: English
Binding: Paperback
Publisher: OUP India
Genre: Business & Economics
ISBN: 9780195676969, 9780195676969
Edition: 2006
Pages: 616

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Description

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

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Book Details

Imprint	OUP India
Publication Year	2006

Dimensions

Width	27 mm
Height	240 mm
Length	185 mm
Weight	887 gr

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