Marketing Strategy Handbook - For Startups & SMEs  (English, Paperback, Ashish Gupta)

At the core of any business is a clear and executable marketing strategy. This simplified, step-by-step guide to building, planning, and executing a marketing strategy is required reading for anyone trying to fuel growth and revenue for their startup or business. Peter Drucker, a famous management consultant, said "Because the purpose of business is to create a customer, the business enterprise has two--and only two-basic functions: marketing and innovation."