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    Marketing Theory Evolution and Evaluation of Schools of Marketing Thought
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    Marketing Theory Evolution and Evaluation of Schools of Marketing Thought (Paperback, Jagdish N. Sheth, Atul Parvatiyar, Can Uslay)

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    Marketing Theory Evolution and Evaluation of Schools of Marketing Thought  (Paperback, Jagdish N. Sheth, Atul Parvatiyar, Can Uslay)

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    Authors
    Jagdish N. ShethAtul ParvatiyarCan Uslay
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    Highlights
    • Binding: Paperback
    • Publisher: Wiley
    • Genre: Academic and Professional
    • ISBN: 9789354641206
    • Edition: 2022
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    Book Details
    Publication Year
    • 2022
    Contributors
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    • Jagdish N. Sheth, Atul Parvatiyar, Can Uslay
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