Chapter One
Programmatic Advertising: A Comprehensive Analysis of Trends, Challenges and Future Directions
Durba Manigram
Prof. Dr. Saswati Gangopadhyay
Chapter Two
Bollywood Cinema of the Millennium: Reshaping the Minds of Postgraduate Students of West Bengal
Dr. Maumita Chaudhuri
Chapter Three
Understanding the Challenges of Community Radio Stations in India
Ritam Bhattacharya
Prof. Dr. Santwan Chattopadhyay
Chapter Four
Fostering a Gender Equal Society: The Indian Perspective
Dr. Mausumi Bhattacharyya
Apratim Bhattacharya
Chapter Five
The Pangs of Development: Assessing the environmental impact of the neoliberal model of rural development in the late 1990s
Dr. Arindam Roy
Chapter Six
A Study on Dissemination of News in New Media Environment in India
Indranil Roy
Mugdha Sengupta
Chapter Seven
Media Diplomacy and Symbolism
Kankana Ghosh
Chapter Eight User Generated Content: An Emerging Trend
Mugdha Sengupta
Puja Dutta
Chapter Nine Morphosis in Indian Media after COVID-19
Santanu Banerjee
University Books Details
Stream
Journalism, Mass Communication, MBA
Specialization
Media, Journalism, Mass Communication, Media Organisation, Media Management
Dimensions
Width
5.5
Height
8.5
Depth
1
Weight
200
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