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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick - The Mom Test: How to talk to customers & learn

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick - The Mom Test: How to talk to customers & learn (Paperback, Rob Fitzpatrick)

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick - The Mom Test: How to talk to customers & learn (Paperback, Rob Fitzpatrick)

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Author

Rob Fitzpatrick

Highlights

Binding: Paperback
Publisher: Createspace Independent Publishing Platform
Genre: Analysis & Strategy, Entrepreneurship, Starting a Business, Business, Nonfiction, Design, Psychology, Management, Communication, Self Help
ISBN: 9781797383965
Edition: 1st, 2019
Pages: 138

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Book Details

Publication Year

2019

Contributors

Author Info

Alongside running a variety of little businesses over the past fourteen years, Rob is the author of three practical handbooks to what he's learned along the way, including the The Mom Test (about entrepreneurship and customer development), The Workshop Survival Guide (about education design and facilitation), and Write Useful Books (about designing nonfiction as a recommendable, problem-solving product). His books are taught at universities like Harvard, MIT, and UCL, and are used as training manuals at companies like SkyScanner and Shopify. He has run training programs at companies like HP and Sony Mobile, and has helped coach countless startups and entrepreneurs. His advice is thoughtful, battle-tested, and pleasantly practical. Find short videos from Rob answering book questions at https://youtube.com/c/robfitzpatrick Or learn more about him at https://robfitz.com

Additional Features

Other Features

Startups are about focusing and executing on a single, scalable idea rather than jumping on every good one which crosses your desk, Rule of thumb: You should be terrified of at least one of the questions you’re asking in every conversation.

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